MelloMonday Gamechanger Breakout: REACT Group plc

REACT is a leader in the specialist cleaning, decontamination, and hygiene sector.  Our purpose is to rapidly return customers’ property to safe, clean, operational use through regular specialist cleaning and emergency response to potentially harmful incidents.

The core business includes regular deep cleaning regimes in the health service, on parts of the rail network and the highways; emergency call-out work to respond to trauma, anti-social behaviour, and other hazardous incidents across a range of sectors including working for some of the industry’s largest facilities management (“FM”) firms.  80% of revenue is contracted and recurring.

Work undertaken has tangible value; the cost of not being able to operate a train, open a hospital ward or occupy property is material, hence the work REACT does is valued and operates at higher margins than regular cleaning.

A strong balance sheet, great customer relationships and growing demand for national coverage positions REACT well to materially improve shareholder value through continued organic growth and selected M&A.

Shaun Doak, Chief Executive Officer;  appointed February 2020 having joined the group in March 2019 as Managing Director of REACT Specialist Cleaning with a proven track record of growing businesses in the specialist cleaning, facilities management and HVAC services sectors.

Andrea Pankhurst, Chief Financial Officer; appointed May 2020 having joined the group in January 2019 as Finance Director of REACT Specialist Cleaning. After qualifying as a Chartered Accountant with Coopers & Lybrand Deloitte in 1993, Andrea has worked in SME’s in various business sectors, giving her extensive commercial experience and perspective. Andrea has a strong track record of improving financial controls, systems and reporting.

Mark Braund, Chairman; appointed December 2020 having worked with the Group as its strategic & operational advisor throughout the turnaround period.  Mark has a strong track record of leading teams through sustainable and profitable change and materially improving shareholder value.  Mark has significant experience across a number of business sectors, both UK and overseas.  He has been the CEO of two AIM listed businesses, the most recent being RedstoneConnect Plc., leading the team through a well-documented turnaround, the profitable sale of legacy assets and the development/carve-out of an exciting software technology business, now known as Smartspace Software Plc.

Further Information