Warpaint (W7)

Warpaint London PLC – Consistent & Profitable Growth in Cosmetics

“Our Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”

Warpaint London is a colour cosmetics business, based in Iver, Buckinghamshire.

It is made up of two divisions: close-out and own-brand. The second and larger own-brand division consists primarily of the Group’s flagship brand, W7 – an extremely creative, design-focused cosmetic brand proposition with a focus on the 16-30 age range, delivering high-quality cosmetics at affordable prices. The W7 brand has grown organically since its inception in 2002 and now contains over 700 items which are sold into high street retailers and independent beauty shops across the UK, Europe, Australia and the US. In 2017, W7 was exported to over 60 countries worldwide.

The business was awarded The Queen’s Award for Enterprise 2018 – in recognition of outstanding growth in International Trade.

On 30th November 2017 Warpaint completed the acquisition of Retra Holdings Limited (“Retra”), a UK colour cosmetics business with a significant focus on the gifting market, principally for high street retailers and supermarkets including Boots and Sainsbury. Retra owns three major brands: Technic, Body Collection and Man’stuff, in addition to supplying white label cosmetics produced for several major high street retailers including Asda and Matalan.

The group now has over 1500 own brand products, 135,000 square feet of warehouse space in the UK and over 100 employees.